Contents
The room
Since 2025, Mad Monkey and Jägermeister have worked together to enhance the experiences for travellers across Southeast Asia, united by a shared belief that great journeys are built on meaningful social connections. The launch of the Jägermeister Premium Stay Experience marks the latest chapter in this partnership, introducing a new way for guests to engage with the brand while strengthening a collaboration that spans hospitality, nightlife, culture and community across the Mad Monkey network.
Guests choose it at checkout like any other room. What they get on arrival is different:
- A branded Jägermeister freezer in the room
- Two ice-cold Mini Meisters waiting inside, on the house
- The experience extends to a welcome shot at the bar for their ‘MEET UP’ experience
- And the classic neon lights and a Jägermeister tap machine at the hostel bar downstairs
Check out Mad Monkey Hoi An here.
Why a surprise in the room matters
Mad Monkey hosts 120,000+ guests a year, aged 18 to 30, most of them travelling solo – every opportunity to drive more social connections are moments that matter.
That is the whole idea behind the campaign line, “From Check-In To Your Next Stop.” The moment starts in the room and carries into the bar, the next location and the next trip.
For Mad Monkey it is also commercial. Every guest who books the Jägermeister room books direct on madmonkeyhostels.com, which supports the group’s target of increased direct bookings and attach rate of experience products.
The framework: seven touchpoints, one loop
The launch is a guest journey, not a poster. Every stage has a job, and the last stage feeds the first.
The network loop is the point. A guest who books the Jägermeister room in Hoi An is a guest both brands connect with again in Hanoi, Siargao or Bangkok.
The investment behind it
Best Nights VC, the venture arm of Jägermeister, invested in Mad Monkey alongside lead investor EXS Capital. Today’s launch is the first guest-facing product from that deal and an example of the credible work going into advancing Best Nights worldwide.
What’s next
The Premium Stay Experience is the opening move in a 2027 programme that includes a Jägermeister leading the roll out of credible and highly curated cultural and DJ events across Mad Monkey countries.
All activations run under both brands’ commitment to responsible drinking: safe, inclusive and conscious environments for every guest.
About Mad Monkey Hostels
Mad Monkey is a leading hostel operator in Southeast Asia, known for experience-driven stays that blend affordable accommodation with community, adventure, and unforgettable social energy. With locations across Cambodia, Vietnam, the Philippines, Thailand, Indonesia, Laos, and Australia, Mad Monkey is more than a place to stay – it’s a place to belong.
